Bob Geldof has been awarded an international prize for creating the most harmful and stereotypical fundraising video of the year. At the same time, White Helmets in Syria, won the prize for the best fundraising video of the year.
Tuesday night, this year's worst and best fundraising videos were announced at the official ceremony in Oslo, Norway. Behind the infamous Radiator Awards, is the solidarity and aid organization, SAIH (The Students` and Academics` International Assistance Fund).
«Do they know it`s Christmas» was the obvious winner of this year's least honorable prize, the Rusty Radiator. The video staring Bob Geldof, Bono, One Direction, Sinead O'Connor, Sam Smith, Ed Sheeran, Paloma Faith and Coldplay's Chris Martin received massive criticism, from all over the world, the day it was released.
White Helmets, Syria won the award for this year's best fundraising video. The Vice President of SAIH says «The Heroes And the Miracle Baby», succeeds where the media continues to fail us.
This is the third time the Norwegian NGO, SAIH (The Students and Academics' International Assistance Fund) organize the Radiator Awards in Oslo. In previous years, the organization has had huge international success with their satirical videos on aid communication, such as "Radi-Aid: Africa for Norway" that went viral in 2012.
The organization is tired of old-fashioned and damaging fundraising campaigns that every year see the light of day. The hope is that the awards will challenge the use of stereotypes in the aid organizations' fundraising work, and help change the way organizations are communicating about complex issues such as international development.
Welcome to the SAIH fall gathering, September 22nd - 24th!
Welcome to SAIH's summer camp, June 8 - 11. Activists from the whole country will gather for a fun weekend filled with workshops and activism. Don`t forget to sign up!